Suomi & Sauna

Celebrating Finland’s Sauna Culture

The Suomi & Sauna Collection beautifully captures the heart of Finland’s rich sauna culture. 

Why Saunas Matter:

  • Customs and Traditions: Sauna bathing is more than just a weekly ritual; it’s a way of life. From heating the sauna to the songs, beliefs, and folklore associated with it, the sauna culture thrives as living intangible heritage.

  • 90% of Finns: Almost 90% of all Finns indulge in sauna sessions weekly, reflecting the vitality of this tradition. With 3.2 million saunas across the country, the tradition is passed down through families and active sauna societies.

Stay Tuned! Fenn Fire Studio will launch a series of postcards throughout the summer of 2024!